This is what I want to see in
great black type in every newspaper, on every hoarding, and if possible
flashed at night upon the sky: 'Cure the mind first; the mind will cure
the body.' That," Mr. Bomford concluded, modestly, "is my idea of one
of our preliminary advertisements."
The professor nodded approvingly. Burton glanced from one to the other
of the two men with an air of almost pitiful non-comprehension. Mr.
Bomford, having emptied his glass of claret, started afresh.
"My idea, in short," he went on, "is this. Let us three join forces.
Let us analyze this marvelous product, into the possession of which you,
Mr. Burton, have so mysteriously come. Let us, blending its
constituents as nearly as possible, place upon the market a health-food
not for the body but for the mind. You follow me now, I am sure?
Menti-culture is the craze of the moment. It would become the craze of
the million but for a certain vagueness in its principles, a certain
lack of appeal to direct energies. We will preach the cause. We will
give the public something to buy. We will ask them ten and sixpence a
time and they will pay it gladly. What is more, Mr. Burton, the public
will pay it all over the world. America will become our greatest
market.
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