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Gardiner, J. H.

"The Making of Arguments"

Will a change to a commission form of
government make towards a reduction of taxes and towards giving greater
and more equitably distributed returns for those that are levied? Will
the direct primary for state officers make it easier and surer for the
average citizen of the state to elect to office the kind of men he wants
to have in office? Will a central bank of issue, or some institution
like it, establish the business of the country on a basis less likely to
be disturbed by panics? Will a competing street-car line make for better
and cheaper transportation in the city? In all such questions the only
grounds for decision are practical, and founded in the prosperity and
the convenience of the people who have the decision.
To make arguments in such cases persuasive you must show how the
question affects the practical interests of your readers, and then that
the plan which you support will bring them the greatest advantage.
Generalities and large political truths may help you to convince them;
but to persuade them to active interest and action you must get down to
the realities which touch them personally. If you are arguing for a
commission government in your city on the ground of economy, show in
dollars and cents what portion of his income the owner of a house and
lot worth five or ten thousand dollars pays each year because of the
present extravagance and wastefulness.


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