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Gardiner, J. H.

"The Making of Arguments"

[62]
Our emotions do not rise, however, anymore surely in the case of our
veneration for the basal principles of religion and government than in
that of more personal emotions. The appeal to the Constitution is worn
somewhat threadbare by the politicians who call on it at every election,
small or great, as is the appeal to the principles of the Pilgrim
Fathers. It takes eloquence now to rouse our feelings about these
principles. If you have a case important enough to justify appeal to
such great principles and the skill in language to give your appeal
vitality, you may really arouse your readers. But, on the whole, it is
sound advice to say, Wait a few years before you call on them.
The second mode of appeal to the feelings of your audience, that through
concrete and figurative language, is more within the reach of advocates
who are still of college age. This is particularly true of the use of
concrete language. It is a matter of common knowledge that men do not
rouse themselves over abstract principles; they will grant their assent,
often without really knowing what is implied by the general principle,
and go away yawning. On the other hand, the man who talks about the real
and actual things which you know is likely to keep your attention.


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